Section 01
Logo & identity foundation
01 · WORDMARK
Logo wordmark hero
Geometric custom sans, the O drawn slightly larger and more circular. Navy ink on peach cream.
02 · SYSTEM
Logo system grid
Wordmark, monogram, favicon, horizontal lockup. Brand identity guidelines layout.
03 · CARD
Business card
Peach cream stock, navy ink wordmark, warm coral edge paint, brass paperclip.
Section 02
Spatial & signage
04 · EXTERIOR
Camden Street storefront
Brass letterforms on navy ink fascia. Peach cream awning. Late golden-hour light.
05 · WAYFINDING
Interior wayfinding
White oak panelling, brass hardware-style numerals, terrazzo with peach flecks.
06 · TEAM
Front-desk aesthetic
Clinicians in tailored peach cream + warm coral uniforms. The brand is the operations.
Section 03
Digital & app
07 · APP HOME
App home screen
"Your next visit · Saturday 11:30 with Megan." Member-first interface.
08 · APP BOOKING
Booking flow
Transparent pricing — €85 member / €120 non-member. Pricing visible from the outside.
09 · MEMBERSHIP
Digital membership card
"Member since 2025." Brass-foil-style accent. The brand is the membership card.
Section 04
Print, product & packaging
10 · MENU
Printed treatment menu
Treatments and prices on the same page — the friction layer removed.
11 · PRODUCTS
Product packaging
Daily Cleanser · Active Serum · Night Repair · SPF 50. The products HALO actually uses.
12 · WELCOME KIT
Member welcome kit
Box, ribbon, card, tote, samples, handwritten welcome. The first visit experience.